NOW OR NEVER
MANIZHA x JIM BEAM
MANIZHA x JIM BEAM
TREATMENT BY AITORE
Foreword
We carry on with the global Jim Bean Welcome Sessions project, where artists return to momentous places of their past. This issue's protagonist is Manizha, who comes back to her college, specifically to the RSUH library, where her studentship began and also where she wrote scratches of her first songs.
Our concept is that the university greets her with the same old warmth and blossoming flowers, as if glad to see her back.
Our concept is that the university greets her with the same old warmth and blossoming flowers, as if glad to see her back.
The concept
It is built on two constituents: Manizha's emotions upon the return to the library of the uni which she used to attend, and the story of the sentiment within the relationship figuring in the song.
The live aesthetic will be built upon the easy-going and visually appealing vibe of the library with the flower decoration. Manizha will interact with the location thus conveying the emotion to the viewer.
The song itself is really sensual, so we want the performance to come off sensual and emotional too.
The live aesthetic will be built upon the easy-going and visually appealing vibe of the library with the flower decoration. Manizha will interact with the location thus conveying the emotion to the viewer.
The song itself is really sensual, so we want the performance to come off sensual and emotional too.
The location
It can be split up into 2 nominal parts: the second and the first floors.
The second floor is a long corridor which Manizha walks. There are flowers everywhere: on bookshelves, on railings and on the floor. So she walks the grassy path down to the first floor.
There are stairs between the floors, which is also decorated with flowers and a grassy carpet.
On the first floor, there is a small stage where the musicians are. The stage is covered with flowers and greenery.
The second floor is a long corridor which Manizha walks. There are flowers everywhere: on bookshelves, on railings and on the floor. So she walks the grassy path down to the first floor.
There are stairs between the floors, which is also decorated with flowers and a grassy carpet.
On the first floor, there is a small stage where the musicians are. The stage is covered with flowers and greenery.
Look & feel
The song's mood may be described as a passing from the pain and suffering of the old relationship to ease and tranquility when she's let it go.
There is a gradual shift from calm and melancholic to dynamic and energetic throughout the song. The visual solutions are supposed to guide the viewer's emotion in tune with this rhythm.
It is worth mentioning that Manizha is incredibly charismatic herself, so we just let her be and express her emotions in the frame.
There is a gradual shift from calm and melancholic to dynamic and energetic throughout the song. The visual solutions are supposed to guide the viewer's emotion in tune with this rhythm.
It is worth mentioning that Manizha is incredibly charismatic herself, so we just let her be and express her emotions in the frame.
Flowers
The flowers covering both floors vitalize the location. We thereby make it feel like the library is cordially welcoming the artist. We witness warm nonverbal dialogue between Manizha and the college library environment, where her artistic path began.
The flowers also express the mood of the song itself, aiding the viewer in grasping its meaning. In the third verse Manizha sings about deciding to move on, so the flowers here illustrate the liberating spirit of her soul at the moment.
We'd like to use natural flowers in order to gain a perfectly natural look.
| 00:00-01:48 In the beginning we watch the doors open and Manizha stepping barefoot into the library. We capture Manizha's feet in the frame, the camera is ahead. It then moves forward following Manizha's way to the stairs. Camera is gradually going up so that we capture Manizha full-length. We see her legs step, yet it isn't parquet below, it is green grass. The frame is going up to capture Manizha in full. We grasp that she's really happy to be back to the library, just like for the first time, and so the hall starts blossoming and laying a grassy path for her. As if it has been waiting for her all this time. In this part of the track Manizha starts with entering the hall and then moving on to the stairs leading to the first floor. |
| 01:48-02:00 By this moment Manizha's approached the stairs. She then descends and starts singing. We capture her from the front. She then moves towards the centre of the hall. The railings and the steps of the stairs are decorated with blossoming plants. |
| 02:00-02:25 We first show Manizha walk from the stairs to the centre. Her musicians are already here, playing their instruments. There is plenty of blossoming plants and grass around them. Manizha joins them and they carry on with the song. At this point the lighting effects change and become more dynamic and flashy. |
| 02:25-02:42 Camera stands close to Manizha capturing her movement and singing. Meanwhile there are shots of musicians' hands, back vocalists' singing, drummer's performance, the guitarist's etc. |
| 02:42-04:37 During the 3rd verse, when the song culminates, paper leaves start floating on the background. We use wide shot here capturing all of the stage and the musicians. The flashy lights and floating leaves make the performance more dynamic and emotional. |
| Brand Integration We will put the Jim Beam Welcome Sessions logo in light on the background of the musicians standing in the centre of the hall. |
| Brand Integration Alternatively, we can put the logo on the kick drum's front. It will be visible on wide shots too, yet laconic and non-intrusive. |
| Brand Integration The Jeam Beam bottle will be put on the DJ's or keyboardist's stand. We can put it on the side, so that it is distinct, yet fitting into the atmosphere of the performance on stage. Or we can just put another stand specifically for glasses and the bottle, near the performers. |
plaque 1
there will also be these plaques in the beginning an end of the video with Jim Beam branding
plaque 2
plaque 3
plaque 4
AITORE
РЕЖИССЕР
Phone: +7-999-823-7457
Email: aitore.armanuly@gmail.com
Email: aitore.armanuly@gmail.com
