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THERR MAITZ
THERR MAITZ
TREATMENT BY AITORE
Introduction
We continue the global story of Jim Beam Welcome Sessions, in which artists return to iconic venues from their past.
The hero of our episode is Therr Maitz, and he returns to Fantomas Bar, where his live shows were once held.
The hero of our episode is Therr Maitz, and he returns to Fantomas Bar, where his live shows were once held.
Concept
The concept is very simple - an atmospheric bar, Anton's striking appearance, a cool live band and choir, lots of people and a cheeky party.
Anton will be performing in his hometown bar, which he has the fondest memories of. He will be walking around the bar, singing a song and giving the whole room a soulful look.
Lots of handheld camera, lots of colour and dynamic lighting and the lovely Anton with his inimitable charisma.
Anton will be performing in his hometown bar, which he has the fondest memories of. He will be walking around the bar, singing a song and giving the whole room a soulful look.
Lots of handheld camera, lots of colour and dynamic lighting and the lovely Anton with his inimitable charisma.
Therr Maitz
Therr Maitz is a Russian indie band. Founded by musician, producer, composer Anton Belyaev in 2004.
Since 2011, Therr Maitz has been active in concert and touring activities, participating in all major music festivals, releasing songs and albums, participating in film and television projects.
The band was recognized as the most popular Russian band in 2014 according to the annual national award "Event of the Year", the best performer of 2015 in the Russian iTunes and Apple Music and the best Russian artist according to the MTV Europe Music Awards.
At the end of 2019, Anton Belyaev released the show LAB. This is a project about contemporary music, the participants of which are musicians Therr Maitz and a guest artist. The show was released on the streaming movie service "Kinopoisk", as well as on the You Tube channel of the band. LAB has gained great popularity, each episode have gained millions of views and since 2021 the show has been broadcast on the Russian TV channel TNT Primer.
Since 2011, Therr Maitz has been active in concert and touring activities, participating in all major music festivals, releasing songs and albums, participating in film and television projects.
The band was recognized as the most popular Russian band in 2014 according to the annual national award "Event of the Year", the best performer of 2015 in the Russian iTunes and Apple Music and the best Russian artist according to the MTV Europe Music Awards.
At the end of 2019, Anton Belyaev released the show LAB. This is a project about contemporary music, the participants of which are musicians Therr Maitz and a guest artist. The show was released on the streaming movie service "Kinopoisk", as well as on the You Tube channel of the band. LAB has gained great popularity, each episode have gained millions of views and since 2021 the show has been broadcast on the Russian TV channel TNT Primer.
A reference video for the visuals and overall mood of the video
BOYZ
She has been nominated for an Academy Award, two Grammy Awards, and the Mercury Prize
Location
The location is Fantomas club. Anton told me that he likes the location very much, because the club used to host his concerts, live performances and even a music video was shot there, but unfortunately it was never published. For him to go back there and shoot a music video again would be a very pleasant and meaningful experience.
Overall, I liked the bar itself as well, a very loft-like space, with a suitable interior and lighting. I would have liked the location to be decorated predominantly in red, with red curtains everywhere and a general emphasis on lots of red details.
Anton himself wanted to add a bit of a mystical Twin Peaks vibe. I think it fits perfectly with our concept and gives more life to the location.
Overall, I liked the bar itself as well, a very loft-like space, with a suitable interior and lighting. I would have liked the location to be decorated predominantly in red, with red curtains everywhere and a general emphasis on lots of red details.
Anton himself wanted to add a bit of a mystical Twin Peaks vibe. I think it fits perfectly with our concept and gives more life to the location.
Look & feel
The mood of the music video - warm memories of past performances and filming in Fantomas bar.
Throughout the music video the mood will change, the colours will become more intense, the camera will move fast and dynamic. Beautiful dancing, charisma, energetic track, everything is so seductive and playful.
All this clearly describes the mood of our live.
In the beginning it will be a bar mood, which turns into clubbing and partying as the story progresses.
Throughout the music video the mood will change, the colours will become more intense, the camera will move fast and dynamic. Beautiful dancing, charisma, energetic track, everything is so seductive and playful.
All this clearly describes the mood of our live.
In the beginning it will be a bar mood, which turns into clubbing and partying as the story progresses.
| 00:00 - 00:48 We see Anton standing on the open balcony on the second floor of the bar and beginning to climb the outside stairs up to the third floor. He then enters the hall through the window door and reaches the stage in the center. Anton walks up to the stage, adjusts the microphone and the lights come on. The band is already on stage and begins to play and Anton sings. We focus on the band's musicians playing and the back singers singing. There will be four female vocalists, they will dance with style and add energy to Anton's performance. The chorus of 25 singers starts to sing in the refrain, and during the whole clip the chorus members will join in on the refrains and act as guides between the first and the second hall. The chorus will be choreographed for more cohesive movements. Below we attach a video example of Anton's movement around the location. |
Video example of Anton's movement around the location.
Anton stands leaning on the balcony handrail for a couple of seconds and starts to climb up the stairs, reaches the windows to the floor and opens them.
Anton continues up the stairs and enters the hall through the window-door.
| 00:48 - 00:58 The playback begins and the general mood lifts. Anton takes the microphone and begins to walk down the hall, heading toward the center. There are many round tables with candles or stylish warm light lamps in the hall. |
| 00:58 - 01:34 Anton takes his time reaching the center, walking between the tables, looking around the room as if nostalgic. He sings the second verse more energetically, we focus on his emotions and sensual performance. To change the mood we will use the play of light and interestingly illuminate the artist with colored beams. |
| 01:34 - 01:52 During the second chorus, Anton will start singing the song super energetically and emotionally. There will be a wind in the room and all the curtains will be moving, the lights will become dynamic, the flashes of lights are going faster and the atmosphere will become very exciting. The emotionality of the music video increases and the mood of the room becomes more lively. The band's musicians, keyboardist and guitarists will play on stage. Backing singers and the chorus will be singing along to the artist. The chorus members make a spectacular appearance on the refrain, circling around Anton and singing sensuously. The atmosphere of the hall becomes more party-like, electrifying and stylish. Below are photos of the first hall and stairway for reference. |
| 01:52 - 02:09 As they mid-intro plays, the chorus soloists begin to run off into the second room and seem to be inviting Anton to follow them. He decides to follow them and heads for the door in the corner of the room. Below are photos of the door and stairs to understand the artist's movement. To avoid collisions on the stairway, half of the chorus members and musicians at this point will be descending the exterior stairs to the second hall on the lower floor. The camera follows and we move into a darkened room that immerses us in a more club-like atmosphere. Upon entering the hall, Anton finds himself in the middle of a crowd of people drifting away to the music. The room is completely filled with people-all stylish, free, dancing, having fun, and the atmosphere of the bar is reminiscent of a bright, dynamic nighttime party. |
| 02:09 - 02:55 Anton finds himself in the center of the hall, he is surrounded by the chorus and a huge crowd of people, the camera gets on the rails and starts circling around him continuously. The chorus will sing the refrain with Anton. We want to get a lively energy and a sensual, bold performance from the soloists and Anton. Also, the band's guitarists will follow Anton into the second room and join the drummer, who will be waiting for them there. The two guitarists will stand over the bar on a small protruding balcony and play. The playing of the band combined with the chorus will add a special lively atmosphere to this video. The more the tempo of the track builds up, the faster the camera will swirl around our artist and the more dynamic the lights will flicker. The party atmosphere will be very hot and bright. People will be dancing and partying so that the viewer will be electrified by the powerful energy of watching the clip. At the end, the camera goes up the beam and goes to the disco ball on the ceiling, the lights are dimmed and then the credits and final cutscenes appear. Below we attach a photo of the second hall. |
References to the artistic design of the location
Julia takes care of everything you can see. She spent five years in London learning visual communication. She uses her knowledge to make the world a little more beautiful.
Eva is the voice of our brand. She spends hours making our clients feel cared for and enjoying their communication with the company. If you have any suggestions, you can write to her.
Musicians' outfits
We suggest dressing all the musicians in classic black tux suits.
This will give us an interesting atmosphere of mysteriousness and intrigue. All musicians will be dressed alike and this will distinguish them from the guests and give them style.
This will give us an interesting atmosphere of mysteriousness and intrigue. All musicians will be dressed alike and this will distinguish them from the guests and give them style.
| Brand integration We'll position the neon Jim Beam logo behind the band. |
Brand Integration
Underneath the bar we suggest placing a sign with the Jim Beam Welcome Session logo.
I think that the bar would fit harmoniously and laconically into the interior of the hall and would be an interesting addition to the location.
It would also add more ambiance to the second room, while natively showcasing the brand.
I think that the bar would fit harmoniously and laconically into the interior of the hall and would be an interesting addition to the location.
It would also add more ambiance to the second room, while natively showcasing the brand.
Brand integration
Below are photos of how the bar will really look like in real life and camera. These are photos of the location and brand integration, as close as possible to the real view.
Logo board 1
Such logo boards would be used both in the beginning and end of the video
Logo board 2
Logo board 3
Logo bard 4
AITORE
DIRECTOR
Phone: +7-999-823-7457
Email: aitore.armanuly@gmail.com
Email: aitore.armanuly@gmail.com
