We continue the global story of Welcome Sessions, in which artists return to iconic venues from their past. The hero of our episode is Levan Gorozia, and it's hard to find a better place for him than a basketball court.

Our concept is built around the starting point of Levan's journey. The location is a symbol of his journey and a reference to the artist's basketball past. We complement the associative lineage with the elders at the beginning of the video, which show us even a deeper sense of Levan's roots.

All these symbols together make the story whole and warm in its own way. In one venue, we collect valuable episodes of the artist's life, looping the story - his first serious victories and defeats took place on the basketball courts and now he is here again but as a self-sufficient artist with his own audience, who are also here with him.

In the video it's important for us to keep the idea behind the track itself, it's a story of a journey and a story of achievement. At the same time, we can show the unity that is sure to emerge when an artist performs live the track - that made many people to start following his path in life and with which people have personal stories and memories connected.


At the same time, we keep the atmosphere of live performances and the crazy energy from the excited crowd. The scenery and entourage creates a street atmosphere, which matches the mood of the track. And I would also like to catch the emotions, the mood and even the screams of the young people. To convey this power of dreams and self-belief. We will record not only the artist's voice, but also the crowd's voices right on the set and we'll do a live track from the set - it will allow us best to capture and convey the atmosphere and the mood of our video.

We understand from the mood of the video that Levan relates to the location with trepidation; he is happy to be in the same places that were a meaningful part of his life once and remain precious to him to this day. He sees the crowd of people who have come there for him, who sing and sway to the beat with him, which conveys an atmosphere of total unity and incredible energy. The street venue from which he literally started his journey welcomes him with warmth, which certainly evokes heart-warming feelings in him as well.

Crucially, we want to shoot with a single handheld shot to achieve even more realism, presence and true feelings.

We want to shoot on film to get a unique colour and picture.

The whole venue will be lit in warm colours and the colour of our video will be just gold.

In the Jim Beam Welcome Sessions series there was an episode with the band Fontaines D.C. which was also shot in one continuous shot, with a live handheld camera, from this video we can see how this approach to filming conveys a real and true atmosphere. We want to take a similar approach to filming.

The atmosphere of the Fontaines D.C. clip is complemented by the light, which helps to achieve a warm feeling. We also want to use warm contrasting tones for the Levan episode and not go into an overly lit picture, this gives us the opportunity to set semantic accents, also with the help of light.